Better By Design

Better by Design helps New Zealand companies increase their international competitiveness by integrating design principles right across their business.

Better by Design’s sole purpose is to help New Zealand businesses succeed.  Our programmes are built on the principle that design strategies and processes can be applied to businesses to improve the bottom line.

Better by Design is a specialist group within New Zealand Trade and Enterprise, New Zealand's national economic development agency.

The Design Integration Programme is our main service to clients.  It is a six-stage process which includes an in-depth assessment of your company, followed by a prioritised action plan, access to funding and ongoing support. The aim is to help you increase your international competitiveness and margins by creating better-designed products and services.

Better by Design is a catalyst.  Our programmes connect ambitious companies with leading business experts and design practitioners.  The Design 360, part of our Design Integration Programme, provides an independent assessment of a company's fundamental strengths and weaknesses, identifies opportunities and recommends a plan of action for improvement.

We have strong and vital links with the private sector.  Better by Design's Advisory Board, including some of New Zealand’s foremost design practitioners and business leaders, provides strategic direction.  Our team of in-house specialists have significant private sector experience.  Our Design 360 company assessments are undertaken by nationally-recognised experts in business strategy, branding, innovation and product and service design.

Better by Design was the 2007 winner of the Vero Excellence in Business Export Support Award.