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DINZ Interview
Best of the Best Designers Speak® 2023 - AKL3 - Video - Metalbird
Phil Walters DINZ - Metalbird
METALBIRD/MOA HOLDINGS
Design thinking has shaped Metalbird structurally and philosophically, from their origins as a recreational art project, to their present status as a successful global enterprise. Though the statistics around start-up failure are super high, they have used their industrial ‘design thinking’ heritage and worked everything through from the distribution design, product design, right on to the evolution of the business model. It's all designed to solve problems in new and innovative ways that are creating real commercial outcomes and driving a significant business that still manages to retain the craft and character of a much smaller craft business run out of a garage.